The Value Escalation Readiness Scorecard
benchmarks your readiness level for growth and marketing opportunities against key categories for a successful business.
What is a product ecosystem?
A product ecosystem is the creation of interconnected products or services that collectively drive customer loyalty, solve ongoing problems, and generate recurring value. It’s about strategically crafting a suite of offerings that reinforce each other and deepen customer relationships over time.
- If your product lineup naturally leads customers from one solution to another and builds cumulative value
- If each product or service enables users to seamlessly progress through their needs without seeking solutions elsewhere
- If your offerings not only address initial problems but also anticipate and resolve future challenges
You have a product ecosystem.
However, if your products or services are standalone, without any clear path for the customer to engage further, or solve isolated issues without expanding, then you may need to rethink the ecosystem approach.
Similarly, if the product is valuable but lacks connectivity other offerings, it might be missing that “ecosystem” quality.
